Which film pioneered the strategy of releasing multiple different teaser trailers that revealed almost nothing about the plot, creating massive online speculation and discussion?

The film industry spends millions not just on production, but on marketing campaigns that can make or break a movie's success. From iconic taglines to innovative promotional strategies, the way films are marketed has evolved dramatically over the decades. This trivia question tests your knowledge about a groundbreaking product marketing technique that changed how major studios promote their tentpole releases. Do you know your film marketing history?

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The Blair Witch Project (1999)
Star Wars: Episode I - The Phantom Menace (1999)
The Matrix (1999)
Cloverfield (2008)