Which company holds the Guinness World Record for the most expensive logo redesign, costing approximately $211 million when they updated their visual identity in 2008?

Corporate logos can achieve record-breaking status in various ways - from the most expensive rebranding campaigns to the most recognized symbols worldwide. Behind these iconic visual identities are fascinating stories of design evolution, global recognition, and sometimes controversy. Test your knowledge about the corporate logos that have made it into the record books!

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