Which Broadway musical was the first to implement a comprehensive merchandising strategy that generated more revenue from branded products than from ticket sales?

The performing arts industry has seen significant changes in marketing and product endorsements over the decades. Broadway shows, in particular, have evolved from simple playbills to sophisticated merchandising empires. This poll tests your knowledge about a pivotal moment in performing arts marketing history that changed how theatrical productions approach product development and audience engagement.

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The Phantom of the Opera (1988)
The Lion King (1997)
Cats (1982)
Hamilton (2015)