Which celebrity completely rebranded their image by launching a cosmetics line that generated over $1 billion in revenue within 18 months, despite initially being known primarily for a reality TV show?

Many celebrities have leveraged their personal brand to launch successful product lines, but the path isn't always straightforward. Some famous personalities have made surprising strategic pivots that transformed their brand identity in unexpected ways. Test your knowledge about these celebrity brand transformations that defied initial public perception and created new market opportunities.

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• Kylie Jenner with Kylie Cosmetics
• Lady Gaga with Haus Laboratories
• Jessica Alba with The Honest Company
• Rihanna with Fenty Beauty

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