Which major retail innovation lab launched the 'Living Heritage' program that pairs traditional artisans with modern designers to create contemporary products while preserving centuries-old techniques?

Traditional crafts and cultural practices are increasingly finding their way into modern retail through innovation labs dedicated to preserving heritage while creating commercially viable products. These retail innovation labs serve as bridges between ancient traditions and contemporary markets, helping cultural artisans reach global audiences. Test your knowledge about how cultural traditions are being transformed through retail innovation!

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Levi's Eureka Innovation Lab
Hermès' Conservatoire des Créations
Nike's Advanced Product Creation Center
Target's Forward Innovation Studio