Which company pioneered the 'surprise box' subscription model that led to an explosion of curated subscription services across multiple retail categories?

Subscription business models have transformed countless industries over the past decade. From entertainment to software to physical products, companies are shifting from one-time purchases to recurring revenue streams. This transformation has created new customer relationships, changed financial projections, and forced traditional retailers to adapt. Test your knowledge about this major business model shift that continues to reshape the retail landscape.

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Birchbox
Dollar Shave Club
Blue Apron
StitchFix