What percentage of Nike's total sales came through their direct-to-consumer channels (Nike Direct) by the end of fiscal year 2021, showcasing the success of their strategic shift?

In 2017, Nike announced a major strategic shift called the 'Consumer Direct Offense' (later evolving into the Nike Direct strategy) that dramatically changed how the sports retail giant approached its business model. This transformation represented one of the most significant retail case studies in the sports industry, with profound implications for competitors, retailers, and consumers alike. Test your knowledge about this pivotal retail strategy that reshaped the sports apparel landscape.

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Approximately 20%
Approximately 40%
Approximately 60%
Approximately 80%