Which gaming platform hosted the first-ever virtual Travis Scott concert that attracted over 12.3 million concurrent viewers and revolutionized in-game brand marketing?

The gaming and virtual worlds industry has transformed how brands engage with consumers. From in-game advertising to virtual influencers, marketing strategies in gaming environments have created new revenue streams and engagement opportunities. Test your knowledge about a groundbreaking influencer marketing campaign that changed how brands view the potential of virtual spaces as advertising platforms.

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Fortnite
Roblox
Minecraft
Second Life