Which product placement deal is credited with increasing its featured brand's sales by 65% in one month, creating one of the most successful movie marketing partnerships of the 1980s?

Product placement has become a sophisticated marketing strategy in the film industry, with brands paying millions for their products to appear on the big screen. Some placements have become iconic, boosting sales and entering popular culture. Test your knowledge about these memorable marketing moments that blurred the line between entertainment and advertising in cinema history.

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Ray-Ban sunglasses in 'Risky Business' (1983)
Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
Pepsi in 'Back to the Future' (1985)
FedEx in 'Cast Away' (2000)