Which celebrity's 2018 makeup line broke e-commerce records by selling out entirely within 90 seconds of launch, demonstrating unprecedented influence on digital retail and direct-to-consumer marketing?

Celebrity endorsements have been a powerful tool in retail marketing for decades. From athletes wearing signature shoes to actors promoting luxury brands, famous personalities can significantly impact consumer behavior and product success. This poll tests your knowledge about a groundbreaking celebrity retail partnership that changed the game for product development and marketing strategies.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)