Which department store holds the Guinness World Record for the 'Longest-Running Annual Christmas Window Display Tradition'?

The world of retail is full of impressive record-breaking achievements in visual merchandising. From the tallest product displays to the most elaborate window installations, retailers constantly push boundaries to attract customers. This trivia question tests your knowledge about a particularly famous visual merchandising world record that changed how retailers approach holiday displays. Do you know enough about legendary retail visual presentations to identify the correct answer?

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Fortnum & Mason in London (since 1707)
Macy's in New York City (since 1874)
Galeries Lafayette in Paris (since 1912)
Harrods in London (since 1849)