Which ancient civilization was the first to use demographic data to segment customers by creating different marketplaces for different social classes?

The ancient world had sophisticated commerce systems long before modern retail. From Mesopotamian clay tokens to Egyptian market districts, ancient civilizations developed complex product branding, sales techniques, and customer segmentation. This trivia explores how ancient merchants understood their customers and built their brands in ways that still influence retail practices today. Test your knowledge about the earliest examples of consumer demographics in history!

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