Which psychological marketing technique, first widely adopted in the 1970s, revolutionized film marketing by creating artificial scarcity and is credited with helping 'Jaws' become the first summer blockbuster?

The psychology behind film marketing can make or break a blockbuster! Studios invest millions in understanding consumer behavior to maximize ticket sales and streaming subscriptions. This question explores one of the most successful psychological marketing techniques that transformed how major studios position their films. Test your knowledge of the intersection between consumer psychology and film industry strategy!

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Limited release strategy (platform release)
Celebrity endorsement campaigns
Product placement partnerships
Audience testing and focus groups