Which invention from the 1970s is widely credited with creating the first standardized system for collecting customer feedback in retail environments?

Before modern customer feedback systems transformed retail, companies struggled to systematically collect and analyze customer opinions. This trivia explores a pivotal technological invention that revolutionized how businesses gather customer sentiment and measure satisfaction. Test your knowledge about the origins of tools that now form the backbone of customer experience management and retail strategy development.

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• The Electronic Comment Card System developed by IBM in 1977
• The Telesurvey System patented by AT&T in 1974
• The Customer Satisfaction Index created by Sears in 1979
• The Interactive Voice Response (IVR) system invented by Periphonics Corporation in 1975

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