Which 1999 film pioneered viral marketing by creating a fake documentary website that presented the movie's fictional events as real, helping it earn nearly $250 million on a $60,000 budget?

The film industry spends millions on marketing campaigns to ensure blockbuster success. Some marketing strategies have become legendary in their creativity and effectiveness, breaking new ground in how movies are promoted to audiences worldwide. Test your knowledge of innovative film marketing that changed the industry and set new standards for promotional campaigns.

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• The Blair Witch Project
• The Matrix
• The Sixth Sense
• Fight Club

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