Which athletic footwear company and athlete partnership is credited with creating the first signature shoe line that evolved into its own distinct brand with a unique logo?

In the competitive world of sports retail, some partnerships between athletes and brands have completely transformed the industry. One collaboration in particular revolutionized how athletic footwear was marketed and sold, creating a template that countless brands have since followed. This partnership not only changed retail strategy but created one of the most recognizable logos and brand identities in sports history. Test your knowledge of this groundbreaking retail phenomenon!

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Adidas and Kareem Abdul-Jabbar (1971)
Nike and Michael Jordan (1984)
Puma and Pelé (1970)
Reebok and Allen Iverson (1996)