Which innovative marketing strategy helped 'The Blair Witch Project' (1999) become one of the most profitable independent films of all time?

The film industry employs fascinating marketing strategies to build anticipation and maximize box office returns. From strategic trailer releases to merchandise tie-ins, studios carefully orchestrate campaigns to turn movies into cultural events. Test your knowledge about how Hollywood markets its biggest productions and influences consumer behavior in this challenging trivia question!

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Creating a fake documentary style 'found footage' website that made audiences believe the events might be real
Releasing all marketing materials exclusively on VHS tapes to create nostalgia
Having the main actors appear on talk shows pretending to be the actual missing students
Distributing free branded witch dolls at horror conventions the year before release