Which retail company holds the Guinness World Record for being the most valuable retail brand in the world as of 2023, with a brand value exceeding $200 billion?

In the competitive world of retail, brand value is a key indicator of a company's market power and consumer appeal. Some retail brands have achieved such remarkable recognition and financial success that they've set world records for their astronomical brand valuations. Test your knowledge about which retail giant currently holds the record for being the world's most valuable retail brand according to recent global brand rankings.

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Amazon
Walmart
Apple
Alibaba