Which toy company revolutionized retail packaging in the 1980s with its 'bubble card' display that showcased action figures and became an iconic part of pop culture collecting?

The world of pop culture has seen some iconic packaging innovations that have become as recognizable as the products themselves. From collectible boxes to limited edition designs, packaging has evolved from mere protection to become part of the brand experience. This trivia tests your knowledge about a groundbreaking packaging innovation that changed how a major entertainment company connected with its audience and created a cultural phenomenon in the process.

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• Kenner (Star Wars figures)
• Mattel (Masters of the Universe)
• Hasbro (G.I. Joe)
• LJN (WWF Wrestling Superstars)

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