Which retail marketing strategy did telescope manufacturer Celestron use in 2019 that broke industry records for customer engagement?

In the competitive world of astronomy retail, one product launch strategy created unprecedented buzz by connecting consumers directly with the cosmos. This campaign revolutionized how astronomical equipment is marketed to both amateur stargazers and professional astronomers, creating a new benchmark for experiential marketing in scientific retail. Test your knowledge about this groundbreaking retail astronomy phenomenon!

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Their "Stars in Your Hands" campaign, where customers could test telescopes at pop-up dark sky locations with astronomy experts guiding their experience
Their "Cosmic Prime Day" event, offering limited-time discounts on premium telescopes synchronized with major astronomical events
Their subscription-based "Astronomer's Club" program that provided monthly equipment upgrades based on personalized viewing patterns
Their virtual reality app that allowed customers to simulate telescope viewing experiences before purchasing equipment