Which innovative ticket distribution strategy, launched in 2006, revolutionized Broadway marketing by offering deeply discounted same-day tickets through a digital lottery system?

The performing arts industry has embraced technology to transform how audiences experience and purchase tickets to shows. One particular digital marketing innovation changed the landscape of Broadway ticket sales, making shows more accessible while creating a new promotional channel. Test your knowledge about this game-changing approach that helped productions like 'Hamilton' and 'Wicked' reach new audiences.

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TodayTix Rush Tickets
Broadway Direct Premium Access
TKTS Digital Lottery
Hamilton Digital Lottery (later expanded as Broadway Direct Lottery)