Which pop culture franchise pioneered the concept of 'retail theme parks' with dedicated experiential stores featuring interactive zones, exclusive merchandise, and theatrical elements that revolutionized retail marketing?

The retail landscape has been dramatically transformed by pop culture phenomena, with certain franchises revolutionizing experiential marketing and in-store promotions. From immersive store experiences to limited-edition product drops that create block-long queues, pop culture has changed how retailers engage with consumers. Test your knowledge about one of the most influential retail marketing strategies that bridged entertainment and shopping!

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Disney Store (with its theatrical elements and character experiences)
Pokémon Center (with its game-testing areas and trainer stations)
LEGO Store (with its build stations and miniature city displays)
NBA Experience (with its interactive basketball courts and memorabilia)