Which gaming marketing campaign involved a controversial alternate reality game (ARG) that included fake websites, mysterious phone calls, and even staged protests that blurred the line between fiction and reality?

The gaming industry has seen some revolutionary marketing campaigns that transcended traditional advertising and became cultural phenomena. These campaigns didn't just sell games—they created immersive experiences, built communities, and redefined how we interact with virtual worlds. Test your knowledge of these landmark marketing strategies that helped transform gaming from a niche hobby into a mainstream entertainment powerhouse.

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The 'I Love Bees' campaign for Halo 2
The 'Believe' diorama campaign for Halo 3
The 'Human Element' campaign for Call of Duty: Black Ops II
The 'Whassup' campaign for PlayStation 2