Which sports brand pioneered the first virtual reality footwear testing system that allowed customers to simulate running in different environments before purchasing shoes?

The sports retail landscape has dramatically evolved in recent years with technology transforming how athletes and fans interact with products. Major sports brands are constantly innovating to create unique in-store and online experiences that blend digital capabilities with physical shopping. Test your knowledge about a groundbreaking retail innovation that changed how customers experience sports products before purchase.

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Nike with their 'Nike VR Sprint' technology in 2018
Adidas with their 'Terrain Simulator' platform in 2019
Under Armour with their 'UA Virtual Track' system in 2017
New Balance with their 'NB Environment Runner' in 2020