Which celebrity's beauty brand broke e-commerce records by generating $72.5 million in revenue within the first 48 hours of launch, pioneering a new approach to retail drop marketing?

Many celebrities have ventured beyond entertainment into the retail world, launching brands and products that have significantly impacted consumer trends. These celebrity-owned retail ventures often employ innovative loyalty programs and marketing strategies that reshape the industry. Test your knowledge about how famous personalities have influenced retail management and consumer shopping habits!

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• Kylie Jenner (Kylie Cosmetics)
• Rihanna (Fenty Beauty)
• Lady Gaga (Haus Laboratories)
• Selena Gomez (Rare Beauty)

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