Which astronomy product launch campaign featured the tagline 'Rediscover the Universe' and caused a 500% increase in amateur astronomy participation within its first year?

In the world of astronomy products and public engagement, marketing campaigns can make or break a new telescope or space-related technology. One product launch in particular revolutionized how the public engages with space observation, creating unprecedented demand and transforming astronomy from a niche hobby to a mainstream interest. Test your knowledge of this groundbreaking marketing moment!

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Celestron NexStar Evolution 8 (2014)
Hubble Space Telescope's First Light Campaign (1990)
Meade ETX 'Backyard Astronomer' Series (2001)
Celestron's SkyProdigy GoTo Series (2011)