Which pharmaceutical giant famously launched the first commercially successful statin drug (cholesterol medication) in 1987 by initially giving it to doctors for free to build clinical evidence?

The pharmaceutical industry has a rich history of groundbreaking product launches that have revolutionized healthcare. This poll explores a pivotal moment in medical history when a company took an unusual approach to product development and branding. Test your knowledge about how certain medical innovations came to market and the stories behind their development.

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