Which company pioneered the first widespread customer loyalty program in 1896, offering 'trading stamps' that could be collected and redeemed for merchandise?

Before digital apps and plastic cards, customer loyalty programs had humble beginnings that transformed retail history. These programs fundamentally changed the relationship between merchants and consumers, creating new marketing strategies that we still use today. Test your knowledge about the origins of these influential retail innovations that shaped modern shopping experiences and consumer behavior patterns.

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Sperry & Hutchinson (S&H Green Stamps)
American Express with their Membership Rewards
Montgomery Ward with their Preferred Customer Club
Sears Roebuck with their Shopper's Dividend Program