Which athlete's endorsement deal is credited with revolutionizing sports marketing and creating the modern template for athlete-brand partnerships?

The world of sports and influencer marketing has created some of the most memorable brand partnerships in history. Athletic endorsements can transform both the athlete's career and the brand's market position. Test your knowledge about these game-changing partnerships that revolutionized how sports figures monetize their personal brand and how companies leverage athletic star power to connect with consumers.

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Michael Jordan's 1984 deal with Nike, creating the Air Jordan brand
Tiger Woods' 1996 sponsorship with Nike, which included his iconic 'Hello World' campaign
Serena Williams' 2003 agreement with Puma before switching to Nike
LeBron James' 2003 pre-NBA draft $90 million Nike contract