When Epic Games Store launched in 2018, what famous loyalty-building strategy did they use to compete with Steam that sparked significant controversy among PC gamers?

In the competitive gaming marketplace, digital storefronts employ various strategies to build brand loyalty and market share. One controversial approach has been securing exclusive game releases. This trivia question tests your knowledge of how Epic Games Store attempted to challenge Steam's dominance through its exclusivity deals and the resulting impact on gamer loyalty and purchasing behavior.

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Securing timed exclusivity deals for major game releases, preventing them from being sold on competing platforms like Steam for 6-12 months
Offering a subscription service that included all games on their platform for a monthly fee, similar to Xbox Game Pass
Creating their own game console hardware that could exclusively play games purchased from the Epic Games Store
Implementing a blockchain-based ownership system where gamers could resell their digital games and keep a percentage of the sale