Which innovative product launch strategy did Uber use in 2010 that revolutionized the taxi industry and became a blueprint for transportation startups?

The transportation sector has seen some revolutionary product launches that changed how we move people and goods. From electric vehicles to ride-sharing platforms, transportation companies constantly innovate to meet evolving consumer needs. This trivia tests your knowledge about a significant product launch strategy that transformed urban mobility patterns and created a new category of transportation service. Can you identify the correct launch strategy that led to massive market adoption?

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• The 'Black Car' premium service targeting business professionals before expanding to lower-priced options
• The 'Free Ride Week' campaign offering unlimited free rides in major cities to build an initial user base
• The 'Driver Partnership' program that provided car loans to anyone wanting to become a driver
• The 'Subscription Model' offering unlimited rides for a monthly fee in select test markets

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