Which architectural firm pioneered the 'Experience Mapping' methodology that revolutionized how customer journeys influence architectural design decisions?

In the world of architecture, creating exceptional customer experiences has become a crucial consideration for firms designing commercial and public spaces. The integration of digital technologies, spatial psychology, and sensory design elements has transformed how architects approach projects. This poll tests your knowledge about a groundbreaking architectural innovation that changed how customers experience built environments.

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Foster + Partners with their 'Sensory Architecture Framework' in 2015
BIG (Bjarke Ingels Group) through their 'Human-Centered Design Protocol' in 2018
Gensler with their 'Experience Index' research and methodology in 2017
Zaha Hadid Architects with their 'Parametric Experience Design' system in 2016