Which innovative pricing strategy was first widely adopted by Broadway theaters in the 2000s that revolutionized merchandise sales and is now standard practice across performing arts venues?

Broadway shows and performing arts venues have evolved sophisticated retail strategies to maximize revenue beyond ticket sales. From show-specific merchandise to innovative pricing models, the business of performing arts retail has become a crucial component of the industry's financial ecosystem. Test your knowledge about the intersection of performing arts and retail strategy with this challenging question!

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