Which celebrity launched the first successful direct-to-consumer makeup line that pioneered the strategy of limited product drops to create artificial scarcity and drive demand?

Celebrity entrepreneurship has become a major force in retail. From cosmetics to clothing, many famous people have launched successful product lines that have disrupted traditional retail markets. This trivia tests your knowledge about which celebrities pioneered specific product categories that later became major retail success stories. Can you match the famous face to their signature product line?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty