Which company originally created the Michelin Guide (which later introduced the famous Michelin Star restaurant rating system) as a marketing strategy to increase sales of their main product?

Many people know the prestigious Michelin Star rating system for restaurants, but few know about its surprising origin story connected to a famous product. This trivia question explores how a company's product development and brand positioning strategy unexpectedly created one of the world's most respected culinary accolades. Test your knowledge about this fascinating intersection of the automotive and culinary worlds!

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Michelin Tire Company - to encourage more road trips and thus more tire sales
Michelin Cookware - to showcase recipes that could be prepared in their pots and pans
Michelin Motors - to highlight destinations reachable by their automobiles
Michelin Maps - to promote their detailed city and country travel atlases