Which major fashion brand faced significant backlash in 2018 for appropriating a traditional Mexican design without attribution or compensation to the indigenous community that created it?

Major brands often attempt to incorporate cultural traditions into their marketing strategies to connect with diverse audiences. However, not understanding the deep significance of these traditions can lead to spectacular failures. This trivia tests your knowledge about one of the most notable cultural marketing missteps that taught the retail industry valuable lessons about respecting traditions and conducting proper cultural research.

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Carolina Herrera
Zara
Louis Vuitton
Mango