Which architectural firm underwent a major rebranding in 2015, simplifying their name and adopting a minimalist identity to better position themselves for digital platforms while preserving their design-focused heritage?

Architecture firms increasingly recognize the importance of brand identity in distinguishing themselves in a competitive market. A strong architectural brand goes beyond just a logo—it encompasses design philosophy, project aesthetics, and firm values. This trivia question explores how a famous architecture firm evolved its brand identity to adapt to changing market dynamics and digital transformation, while maintaining its design legacy.

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• Gensler (formerly M. Arthur Gensler Jr. & Associates)
• SOM (formerly Skidmore, Owings & Merrill LLP)
• Snøhetta (formerly Snøhetta Arkitektur Landskap)
• Perkins&Will (formerly Perkins+Will)

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