Which celebrity's partnership with Puma in 2014 became revolutionary when she was named Creative Director rather than just a brand ambassador, changing how celebrities collaborate with fashion brands?

Celebrity brand partnerships have become a cornerstone of modern marketing, but some collaborations have truly changed the retail landscape. These partnerships can transform both the celebrity's brand and the company they work with, creating cultural phenomena and revolutionizing how products are marketed. Test your knowledge about one of the most significant celebrity brand deals in retail history!

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Rihanna
Beyoncé
Selena Gomez
Kylie Jenner