Which ancient civilization created the first known customer loyalty program, offering clay tokens that could be collected and exchanged for discounts on future purchases?

Before modern marketing strategies, ancient civilizations had their own methods of building customer loyalty and brand recognition. From Roman merchant guilds to Egyptian royal seals guaranteeing quality, the foundations of brand loyalty go back thousands of years. This poll explores how ancient merchants built lasting customer relationships and created the world's first recognizable 'brands' through consistent quality, reputation, and early loyalty programs.

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Ancient Egyptians, who offered papyrus loyalty scrolls to frequent buyers at royal marketplaces
Mesopotamian merchants, who gave regular customers clay tokens that could be redeemed for discounts on grain, oil, and textiles
Ancient Greeks, who provided loyal customers with specially marked coins offering access to exclusive market days
Roman shopkeepers, who inscribed names of repeat customers on wall tablets offering them preferential prices