How much did Tesla spend on traditional advertising (TV, print, radio) in 2022?

Tesla has revolutionized not just electric vehicles but also how automotive companies approach marketing. Unlike traditional car manufacturers who spend billions on advertising, Tesla has taken a remarkably different approach that has still resulted in tremendous brand recognition and customer loyalty. This trivia question explores one of the most fascinating aspects of Tesla's unconventional business strategy in the transportation industry.

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$0 (Tesla doesn't use paid traditional advertising)
$150 million (minimal compared to competitors)
$500 million (focused primarily on digital channels)
$1.2 billion (comparable to other major automakers)