Which celebrity completely repositioned their beauty brand in 2019 from being makeup-focused to skincare-first, changing their packaging to sustainable materials and gaining market share in the clean beauty segment?

Celebrity endorsements and personal brands have revolutionized product positioning strategies across industries. When a famous personality attaches their name to a product, they bring their unique audience, influence, and reputation. This poll explores how celebrities have strategically positioned their product lines in the competitive retail market, creating distinctive brand identities that capitalize on their public personas.

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