Which of these historic brands experienced a remarkable revival in the 1990s by completely repositioning from outdated workwear to high-end fashion, saving it from bankruptcy?

Throughout history, some iconic brands have faced near-extinction only to be masterfully revived through strategic rebranding. These 'phoenix brands' offer fascinating case studies in brand strategy and consumer psychology. This trivia question focuses on one of the most dramatic brand turnarounds in retail history - a company that transformed from bankruptcy to billion-dollar success through innovative repositioning.

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Burberry
Levi Strauss & Co.
Brooks Brothers
L.L. Bean