Which film marketing innovation, introduced in the 1970s, revolutionized how movies were promoted and is credited with creating the modern 'blockbuster' concept?

In the film industry, product marketing strategies have evolved dramatically over the decades. One particular innovation fundamentally changed how studios track and promote their films' success. This trivia question examines a pivotal moment in film marketing history that continues to shape how the industry measures and advertises success today. Test your knowledge of this key development that transformed Hollywood's promotional playbook!

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Wide release distribution strategy (releasing films in thousands of theaters simultaneously)
Product placement within film scenes
Celebrity talk show promotional tours
Interactive movie websites with exclusive content