Which sports brand pioneered the concept of "Connected Fitness" by acquiring multiple fitness apps to create an ecosystem that tracks user performance data to personalize product recommendations?

The sporting goods industry has undergone massive digital transformation in recent years, with brands leveraging technology to enhance customer experiences both online and in physical stores. From virtual try-ons to personalized recommendations based on athletic performance data, sports retailers are at the forefront of retail innovation. Test your knowledge about how major sports brands have embraced digital transformation to revolutionize their retail operations.

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Under Armour (acquiring MapMyFitness, MyFitnessPal, and Endomondo)
Nike (acquiring Strava, RunKeeper, and Fitbit)
Adidas (acquiring Runtastic, Polar, and Zwift)
Puma (acquiring Garmin Connect, Asics Runkeeper, and Peloton)