Which film studio pioneered the modern movie merchandising model in 1977 with a groundbreaking deal that fundamentally changed how Hollywood approaches product licensing?

The film and television industry doesn't just sell entertainment—it sells merchandise! From action figures to theme parks, successful franchises have mastered the art of product marketing. This trivia question explores how major studios have leveraged their intellectual property into retail empires, creating additional revenue streams beyond box office returns. Test your knowledge about the business side of entertainment!

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20th Century Fox with Star Wars, where George Lucas famously kept merchandising rights instead of additional directing fees
Universal Studios with Jaws, creating the first major summer blockbuster merchandising campaign
Disney with The Rescuers, establishing their consumer products division that year
Columbia Pictures with Close Encounters of the Third Kind, launching the first coordinated toy and film release strategy