Which famous bookstore chain pioneered the 'membership rewards' program in 1971 that revolutionized customer loyalty in book retail?

The publishing industry has created some of the most innovative and memorable marketing campaigns in retail history. From clever slogans to groundbreaking loyalty programs, publishers have found unique ways to connect readers with books. Test your knowledge about the marketing strategies that helped transform certain books and literary brands into cultural phenomena.

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Barnes & Noble with their Reader's Advantage
Borders with their Borders Rewards
Waldenbooks with their Preferred Reader program
Books-A-Million with their Millionaire's Club