Which major food company was the first to explicitly market a product line centered around the umami flavor profile in Western markets, leading to a significant industry trend?

In the competitive food industry, understanding flavor psychology has become a crucial marketing strategy. The 'fifth taste' umami has transformed how food brands position their products. This poll tests your knowledge about this fascinating intersection of consumer psychology and food marketing. Do you know how major food companies capitalized on this taste sensation to revolutionize their product lines and marketing strategies?

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Nestlé, with their 2008 'Maggi Umami' bouillon range that emphasized natural flavor enhancement
Kikkoman, with their 2010 'Umami Seasoning' campaign that rebranded traditional soy sauce for Western kitchens
Frito-Lay, with their 2007 'Flavor Intensity' campaign for Doritos that specifically highlighted umami receptors on packaging
Ajinomoto, with their 2006 rebranding of MSG as 'Umami Seasoning' with a consumer education campaign about the fifth taste