Which marketing campaign approach revolutionized Broadway ticket sales in the early 2000s, making shows more accessible to younger and budget-conscious audiences?

The performing arts world relies on effective marketing to fill seats and create buzz around productions. From ballet companies to Broadway shows, performing arts organizations employ sophisticated marketing strategies to engage audiences and drive ticket sales. This trivia question explores a key marketing concept that revolutionized how performing arts venues approach audience development. Test your knowledge of the business side of the performing arts industry!

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Rush tickets and digital lotteries
Celebrity endorsement programs
Exclusive VIP package offerings
Annual subscription models