Which scientific experiment, conducted in 2003, demonstrated that presenting too many choices to consumers actually decreased purchase likelihood and satisfaction in scientific product selection?

Consumer psychology is a fascinating intersection of science and marketing. The way scientific principles are applied to understand shopping behaviors has revolutionized retail strategies. This poll tests your knowledge about a groundbreaking scientific experiment that changed how we understand consumer decision-making in scientific product contexts.

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The Jam Experiment by Sheena Iyengar and Mark Lepper
The Ultimatum Game by Werner Güth
The Endowment Effect Study by Richard Thaler
The Decoy Effect Research by Dan Ariely