Which prescription medication became the first to be advertised directly to consumers on television in the United States?

The pharmaceutical industry has revolutionized how it markets prescription medications to the public over the decades. One significant shift in pharmaceutical marketing strategy occurred when companies began advertising prescription drugs directly to consumers through television commercials. This change dramatically transformed the relationship between patients, doctors, and pharmaceutical companies. How well do you know this pivotal moment in medical marketing history?

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Claritin (loratadine) by Schering-Plough in 1997
Prozac (fluoxetine) by Eli Lilly in 1995
Lipitor (atorvastatin) by Pfizer in 1999
Viagra (sildenafil) by Pfizer in 1998